Online marketing and e-commerce for tourism
of the development of a national tourism platform in the United Kingdom from
2000 to the present day, including the operational and business models used,
its interface with the tourism industry and key performance measures.
Based on a paper by Dr. Cathy Guthrie FTMI FTS, 2008
(see reference above), and Andrew Daines, VisitBritain, October 2010.
Updated by Andrew Daines,